Did you receive a complementary Christmas hamper this year? How about a discounted spa treatment package for two, to celebrate your wedding anniversary? Were they both from corporate companies that you dealt with?
If any of these ring a bell, it is because no matter how special these gifts of adoration made you feel, the truth is that you are not the only one.
Businesses have devices many different ways in which they to only draw in, but continue to keep customers loyal to them. From clever advertising and product placement, to strategic business gifts in Singapore sent to their top partner’s sac year without fail, companies nowadays are as zealous about their customers as a Roman emperor would have been about the next city on his conquest list.
It is not a new notion that business institutions are corporate vultures when it comes to greed, and would do anything in their power to gain yet another client. In fact, this behavior can be seen all across the board, from your daily supermarket to the banking conglomerate just around the corner.
Advertising and special deals
More than anything else, people like to be made to feel special; to be valued. Businesses play on this mindset of the masses and plays the clever game of ensuring that every customer feels as though they are the only one.
Advertising is one way in which companies achieve this objective. Simply tweaking a television ad concept to use the words “you’ and “your” instead of “us” and “people”, creates a sense of individuality and individual attention being given, resulting in drawing more people in with seemingly personally addressed marketing. This can be seen on the regular even on billboards and newspaper ads. From the ad for a bar of soap that promises to make you and only you have the most luxuriously soft skin, to that of the comprehensive retirement plan that ensures to give you that extra level of attention that their other clients (seemingly) do not receive.
When it comes to what can be referred to as ‘special deals’, companies do not hold back. From discounted rates and two-for-the-price-of-one offers, more and more individuals are lured in; you end up leaving contentedly at the great deal you received, unaware of your own gullible state that led to you purchasing at least one item that you never needed in the first place.
The word ‘privilege’ can be seen to be used quite excessively by business marketing their products and services, these days. It is meant to give off the idea that what you receive as a benefit for becoming a client of the particular company far outweighs the risk of doing so. It also implies, correctly or otherwise, that extra benefits are received for the same exact price. The fact is that the cost the company incurs to provide these ‘extra’ benefits is still being charged to your account indirectly through the price of the deal itself.
Corporate gifts are one such way in which businesses achieve this. This is more often seen when dealing with more important or influential clients.
Companies shower them with designer pens and hand-made cigars in the hopes of wooing the client to invest further in their business.